Digital Marketing

Posted on Nov 09 2021 by Sherin

In a 75-minute online presentation conducted on 28th October 2021 by the Co-founder and CEO of Facebook Mark Zuckerberg has announced changing the name of Facebook into meta as it focuses on the virtual world. He says that he used to study classics, and the word “meta” comes from the Greek word meaning “beyond”. For him, this word symbolizes that there is always more to build, and there is always a next chapter to the story. The following social media apps including Facebook, Instagram, and WhatsApp come under the parent company Facebook. Now, the name of this parent company has changed to Meta. However, the social media service will continue to be called Facebook and other apps are not changing either.

The launching of Facebook in 2004 has changed the way people connect. This was an innovation to change the way people connect, so got wide popularity worldwide. That was a step to the future taken by Mark Zuckerberg. Likewise, now this meta is also stepping us to a world beyond imagination. That is meta enhances our imaginary world into a more real one. Here the earth crosses the limits of distances and physics and thus we can experience new things. Here would happen the origin of metaverse encompassing both social platforms and future technology. The feeling of true presence is the ultimate goal of social technology. The metaverse creates a feeling of the actual presence of someone with whom we are interacting. This implies that we are stepping into a world of augmented reality where we can share our experiences more satisfyingly.

 Formerly, we can share texts, photos, and videos from where we are. Now, we are going to the next level of virtual and augmented reality for catalyzing the next evolution of social technology. Zuckerberg comments on this virtual platform that "it will be even more immersive - and embodied internet where you're in the experience, not just looking at it. We call this the metaverse, and it will touch every product we build". This means we can do almost anything like attending a party, work meetings, learning, playing, shopping, and anything that don't fit what we think of today`s computer and mobile phones. Hence, according to Meta, metaverse can improvise the way of connecting far better than we imagine. This move comes as Facebook is entangled in controversy over several allegations related to exposing vulnerable content. Anyway, hopefully, we can wait for a virtual world without any risk of privacy.

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