India is one of the most populated countries in the world and India has about 1,339,180,127 population as per the statistics 2017 it ranks 2nd in the world. So there are a lot of career opportunities that are created every day for the youth in India and most of the job opportunities are in the IT sector. Digital Marketing is one of the fastest growing industries in India and all over the world and it is also one of the future jobs sectors for a bright future. Nowadays people are going online for all their public needs like shopping, banking, business, education, entertainment, and communication etc. the number of people using the internet is increasing day by day. So it is necessary for every business to being online to engage with customers. Because the importance of digital marketing is growing day by day in India.
There are many advantages to digital marketing over traditional marketing methods because digital marketing helps to grow your business globally. By digital marketing, you can target to your ideal customers all around the world and Digital marketing method is also cost effective than traditional marketing methods.
India will have around 500 million internet users by June 2018, According to a survey by IAMAI (Internet and Mobile Association of India). So it will create a fascinating business opportunity to sell services and products to a growing population of tech-savvy internet users.
Reasons Why Digital Marketing in India Have Bright Future
- Drastic changes in traditional marketing
- Digital is the new name
- Government’s “Digital India” initiative backs up
- Reaching global markets
- Institutions coming up with Digital Marketing courses
- Small towns getting digitally equipped
- Higher engagement rate
- Growth in the number of internet users
- Increased digital classifieds market revenue
Digital Marketing As A Career
If you want a bright career in digital marketing, You must need to have knowledge of the following components of digital marketing:
- Inbound marketing
- Search engine optimization
- Paid search
- Email marketing
- Social media marketing
- Content marketing
- Content Creation
- Conversion rate optimization
- Web analytics and reporting
- Affiliate Marketing
- Influential Marketing
- Augmented Reality
- Graphics Designing
- Video Editing etc.
And you also need the following Skills to shine on the emerging digital marketing field
Creativity: You need to come up with creative campaigns, conversations, and ideas to differentiate your brand from your competitors.
Analytical ability: Analytical skills are critical to measuring what’s working and what’s failing.
Willingness to experiment: The domain of digital marketing is ever-changing. There are no set rules to succeed. You should be open to experimenting new and unexplored ways to run campaigns.
Copywriting: The job of the digital marketer involves copywriting for sales copy, A/B split testing and to create keyword rich content.
Good knowledge about technology: You should have knowledge about the basic HTML coding, the search engine, and social media algorithms.