Advanced Diploma in Digital Marketing

Learn Digital Marketing: Strategy, SMM, SEO, YouTube Marketing, Email Marketing, Facebook Marketing, Analytics & More!

Technologies|
15-Adobe Photoshop9-HTML23-WordPress40-SEO45-SMM35-SEM9-Affiliated Marketing9-Email Marketing6-Inbound Marketing9-YouTube Marketing
Eligibility

Plus 2 & Above

Course Duration

200 Hrs

Pre Request

Basic knowledge

Advanced Diploma in Digital Marketing

Overview

Join our Advanced Diploma in Digital Marketing. Learn about marketing, advertising, SEO, SEM, social network to build a marketing strategy. Learn to create marketing content & improve your writing skill, make content discoverable in search, run Ads campaigns and advertise on Facebook. Also, learn how display-ads work and how to market with email, and measure and optimize with Google Analytics.

What Will You Learn?

  • Email Marketing
  • Affiliate Marketing
  • Google Advertisement
  • Social Media Marketing
  • Develop digital advertising campaigns
  • Get the strategic understanding of Digital Marketing
  • Content Marketing
  • Facebook Marketing
  • website audit reporting
  • Become familiar with Best Practices, Tools & Technologies
  • Make use of tools such as WordPress, HTML and Photoshop
  • Search Engine Optimization
  • Search Engine Marketing
  • Understand the future of Digital Marketing and prepare for it
  • Improve your skill to write and create content for promotional purposes

Syllabus Contents

  • Fundamentals
  • Tools Management
  • Color Manegement
  • Layer Management
  • Masking & Clipping
  • Exporting & Saving
  • Interface
  • Page Setup
  • Drawing
  • Painting
  • Typography
  • Manipulation
  • Retouching
  • Channels
  • Designing
  • Concept
  • Animation
  • HTML Introduction
  • HTML Basic Examples
  • HTML Elements
  • HTML Attributes
  • HTML Headings
  • HTML Paragraphs
  • HTML Styles
  • HTML Text Formatting
  • HTML Quotation and Citation Elements
  • HTML Comments
  • HTML Colors
  • HTML Styles - CSS
  • HTML Links
  • HTML Images
  • HTML Tables
  • HTML Lists
  • HTML Block and Inline Elements
  • HTML The class Attribute
  • HTML The id Attribute
  • HTML Iframes
  • HTML JavaScript
  • HTML File Paths
  • HTML Head
  • HTML Layouts
  • HTML Responsive Web Design
  • HTML Computer Code Elements
  • HTML Entities
  • HTML Symbols
  • HTML Encoding (Character Sets)
  • HTML Uniform Resource Locators
  • HTML and XHTML
  • HTML Forms
  • HTML Form Elements
  • HTML Input Types
  • HTML Input Attributes
  • HTML5 Introduction
  • HTML5 Canvas
  • HTML5 SVG
  • HTML Google Maps
  • HTML Multimedia
  • HTML5 Video
  • HTML5 Audio
  • HTML Plug-ins
  • HTML YouTube Videos
  • HTML5 Geolocation
  • HTML5 Drag and Drop
  • HTML5 Web Storage
  • HTML5 Web Workers
  • HTML5 Server-Sent Events
  • WordPress - Installation
  • WordPress - Dashboard
  • WordPress - General Setting
  • WordPress - Permalink Setting
  • WordPress - Categories
  • WordPress - Posts
  • WordPress - Media
  • WordPress - Pages
  • WordPress - Tags
  • WordPress - Links
  • WordPress - Comments
  • WordPress - Plugins
  • WordPress - Users
  • WordPress - Themes
  • WordPress - Widgets
  • WordPress - Version Updates
  • Overview of SEO
  • Search Engine index
  • Google algorithm updates
  • Keyword research and competitive analysis
  • On page Optimization
  • Content SEO
  • Url structure
  • Web master tool
  • Off Page SEO
  • Backlink
  • SEO Performance
  • Site Audit
  • SEO Tools
  • What is Social Media?
  • Importance of Social Media
  • Social Media Marketing (SMM)
  • Social Media key concept
  • Business profile creation
  • Social Media Tools
  • Set up Social Media landing pages
  • Set up Social Media goals
  • SEM
  • PPC marketing
  • How to create effective ads?
  • Keyword based bidding strategies
  • Focus negative keywords
  • Bing ads
  • yahoo ads
  • Google ads budget and targeting
  • Google ads tools
  • Ads types
  • Search networks
  • Display networks
  • Shopping ads
  • Video ads
  • App promotions
  • Remarketing
  • Conversion tracking
  • Reports
  • What is Affiliated Marketing
  • Fundamentals of affiliated marketing
  • How to become affiliated advertiser
  • Affiliated networks
  • Introduction to Email Marketing
  • How to create template for email marketing
  • How to send mail personally
  • Email marketing automation
  • Introduction to Inbound Marketing
  • Optimize your website for search engine
  • Amplifying your content in social media
  • How to use successful CTA
  • Create successful landing page
  • How to create successful landing page
  • How sent right email to right person
  • Taking your sales process in inbound
  • Introduction to YouTube
  • Starting YouTube channel
  • Video planning
  • Channel strategy
  • YouTube playlist
  • How to do SEO in YouTube
  • How to optimize YouTube video

Certification

Affiliation

More Information

Advanced Diploma in Digital Marketing

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