Professional Diploma in Digital Marketing

Becoming a Certified Digital Marketing Professional will provide you with an in-depth understanding of how to strategize and implement effective digital marketing campaigns.

Technologies|
6-Adobe Photoshop9-WordPress40-SEO45-SMM35-SEM6-Affiliate Marketing6-Email Marketing3-Inbound Marketing6-Youtube Marketing
Eligibility

Plus 2 & Above

Course Duration

120 Hrs

Pre Request

Basic knowledge

Professional Diploma in Digital Marketing

Overview

Whether you're a beginner, business owner or marketing professional looking to upskill, this digital marketing program is perfect for you to become a Professional digital marketer. Learn Search Engine Marketing, social media marketing and SEO, Analytics, mobile marketing and much more.

What Will You Learn?

  • Email Marketing
  • Affiliate Marketing
  • Improve your skill to write and create content for promotional purposes
  • Content Marketing
  • Facebook Marketing
  • Develop digital advertising campaigns
  • Make use of tools such as WordPress, HTML and Photoshop
  • Be familiar in SEO, SMM, SEM
  • Get the strategic understanding of Digital Marketing
  • Understand the future of Digital Marketing and prepare for it

Syllabus Contents

  • Fundamentals
  • Tools Management
  • Color Manegement
  • Layer Management
  • Masking & Clipping
  • Exporting & Saving
  • Interface
  • Page Setup
  • Drawing
  • Painting
  • Typography
  • Manipulation
  • Retouching
  • Channels
  • Designing
  • Concept
  • WordPress - Installation
  • WordPress - Dashboard
  • WordPress - Settings
  • WordPress - Categories
  • WordPress - Posts
  • WordPress - Pages
  • WordPress - Plugins
  • Overview of SEO
  • Search Engine index
  • Google algorithm updates
  • Keyword research and competitive analysis
  • On page Optimization
  • Content SEO
  • Url structure
  • Web master tool
  • Off Page SEO
  • Backlink
  • SEO Performance
  • Site Audit
  • SEO Tools
  • What is Social Media?
  • Importance of Social Media
  • Social Media Marketing (SMM)
  • Social Media key concept
  • Business profile creation
  • Social Media Tools
  • Set up Social Media landing pages
  • Set up Social Media goals
  • SEM
  • PPC marketing
  • How to create effective ads?
  • Keyword based bidding strategies
  • Focus negative keywords
  • Bing ads
  • yahoo ads
  • Google ads budget and targeting
  • Google ads tools
  • Ads types
  • Search networks
  • Display networks
  • Shopping ads
  • Video ads
  • App promotions
  • Remarketing
  • Conversion tracking
  • Reports
  • Fundamentals of affiliated marketing
  • How to become affiliated advertiser
  • Affiliated networks
  • How to create template for email marketing
  • How to send mail to personally
  • Email marketing automation
  • Optimize your website for search engine
  • Amplifying your content in social media
  • How to use successful CTA
  • Create successful landing page
  • Starting YouTube channel
  • Video planning
  • Channel strategy
  • How to do SEO in YouTube
  • How to optimize YouTube video

Certification

Affiliation

More Information

Professional Diploma in Digital Marketing

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